Some of you may have heard of Brazilian Keratin Treatments as simply a way to get that super-straight, super-smooth look for your hair. Since 2007, when the treatments first hit the haircare scene, I have been a fan, particularly of the Marcia Teixiera system. The Teixiera company has consistently provided not only the most reliable and up-to-date information about the benefits—and potential drawbacks—to BKT from the start, but they have continued to improve the system and process for BKT throughout my time working for them. Despite what you may have heard in the past about the treatment being detrimental, the science behind the technology has only improved in the past decade, resulting in a safe and sane method to care for hair long-term. There are many reasons to indulge yourself with this intensive treatment that go beyond the “surface” of hair care. So in addition to the obvious—the straight locks you may have seen in magazines or on film—here are a few more reasons you might want to include a BKT in your hair-care regimen:
Who Benefits Most From a Brazilian Keratin Treatment?
- Unmanageable, thick or frizzy hair: a BKT can reduce the time you spend each day wrestling with hair that has a mind of its own by polishing the hair shaft and soothing the effects of weather and the environment on already very thick or frizzy hair. Often, clients find that their styling time is cut in half because their hair has a smooth start to the daily style the BKT has “taught” their hair.
- Hormonal changes to hair: clients sometimes find that as they accumulate birthdays, their hair takes on a tougher, more wiry structure, even as it sometimes thins. Regular BK Treatments (the number varies for each client, but one to three per year is typical) provide these clients with a smoother, silkier hair texture in addition to providing the increased ease and reduced styling time described above.
- Fine, brittle hair: Clients who begin with fine, easily breakable hair have found that a BKT actually strengthens their hair, allowing for growth to the longer lengths they have always desired. The BKT smooths the hair, lengthening it as it straightens, which encourages stronger, longer hair over time.
Although a BKT takes a small investment of time, regular use can improve many types of hair. Scheduling periodic BKT sessions with my clients who struggle with unmanageable, thick, fine, or aging hair has resulted in lasting benefits for them and pride in their beautiful, healthier hair. Now along with the other treatments offered at Studio One Hair Design -including the new Natural Beaded Rows for hair extensions—there is no question my clients will have the absolute hair of their dreams for the New Year and beyond.
